Erie Snow Removal
Now showing: the pattern channel, Erie Spotlight TV, broadcasting around the clock. The flagship’s full weekly cadence starts with the pilot season.
A broadcast system for multi-location home-services operators
Local service work is won location by location, in “near me” moments — and the content that wins those moments has to be local, constant, and in a human voice. LocationCast turns each of your locations into a broadcaster: its own presenter, its own channels, its own 24/7 TV channel, and a weekly run of programming built from that location’s own prices, towns, and offers.
You give the system one recorded interview per location, once. It does the rest, on a schedule, and reports back in the only number that matters: tracked calls.
This is the pilot group: the service brands our own operator runs under Lodging Connections in Erie County. No clients are on this board — there are none yet. These are our own locations, going on air first, in the open, before LocationCast is offered to anyone. The full pilot record is on channel 06.
Now showing: the pattern channel, Erie Spotlight TV, broadcasting around the clock. The flagship’s full weekly cadence starts with the pilot season.
Status: off-season this winter by design — the pilot’s control case for a dark-season brand. Its bank is built; its season opens in spring.
Status: best-prepared of the eight — full rate ladder on record and its interview bank built. Casting and facts file land at pilot assembly.
Status: season-end in Erie — the winter slate is education and spring booking only, and its price points get their scope verified before anything quotes them.
Status: interior season. Its price book is confirmed as the operative rate card, so its themes may quote the published prices.
Status: on the board under its DBA name — the brand’s own site carries its DBA name too (its title was corrected on Oct 22, 2026). Hourly rate and minimum are on record.
Status: pre-winter clearing season — a strong seasonal fit. Its per-visit price is on record; the scope of a visit gets verified before any price airs.
Status: holiday declutter season. Its price range is on record; what drives the range gets its facts before any figure is spoken.
Status: on the board under its DBA name — the brand’s own site carries its DBA name too (its title was corrected on Oct 22, 2026). Fall’s final-clean window is closing; its $10/pane price basis is confirmed as the operative rate card.
This slot is held for the founding cohort. Three operators will be admitted after the pilot gate review — on the strength of the pilot’s numbers, shown whole.
Anatomy of a location
Not a folder of videos. A standing operation, per location, made of six parts — each one built once, then run by the system every week.
An AI spokesperson cast to the trade’s working-owner archetype — face and voice matched, regional, credible in a driveway. The same presenter fronts every piece the location ever publishes, so the town learns a face. Presenters are AI and are disclosed as AI on the content itself.
A YouTube channel, social profiles, and a 24/7 TV channel per location — in the location’s name, owned by you, dressed in its brand. A location is never a tab inside somebody else’s feed.
The location’s rate card, service towns, offers with their real expiry dates, guarantees, and answers — gathered in one 60-minute interview and kept current quarterly. This file is the only source the copy is allowed to draw claims from.
Scripts are built on the structures of direct-mail packages that demonstrably ran for years — offer construction, guarantee framing, itemized value — then filled with the location’s facts. Proven structure, local substance, nothing invented.
Each week’s batch posts to your portal on a stated clock. Comment on any item and only that item reopens. Say nothing and the batch ships when the clock runs out. Your approval process is a glance, not a meeting.
Every location and every channel carries that location’s tracked number. The monthly report reads in calls per location, per week, computed from call records — who’s ringing, who’s dark, what shipped — not in impressions.
The problem, priced
If you run five or more locations, you have already priced this problem — through one of three doors. These are the persona’s numbers for a 12-location group, with assumptions shown. They are a model to test against your own books, not results we claim.
$547,200 /yr
A typical content-and-social retainer, per location, for largely shared creative with the town name swapped — on two-to-three-week turnarounds.
$3,800 /loc/mo × 12 locations × 12 months
$780,000 /yr
One competent videographer-editor per location, loaded — before equipment, vehicles, and the management time of a department you never wanted to run.
$65,000 loaded × 12 locations
$1,404,000 /yr
What stale presence quietly costs: one booked job per location per day going to whoever showed up in the feed and the map pack instead of you.
12 loc × $450 avg ticket × 260 selling days — at half that rate it still beats Door 1
All three doors, with the full arithmetic and the sensitivity table →
Why nobody sells you this
An agency that automated per-location production would cannibalize the retainer this replaces — so agencies will keep selling you shared creative at location prices. The AI video platforms sell software to people with time to operate it; becoming a done-for-you operator is a different business they don’t want. An in-house team can’t spread one pipeline across hundreds of locations.
LocationCast exists because one studio spent a year building the four pieces separately — presenter production, channel operations, facts-driven scripting, call attribution — and then assembled them.
The trust move
Your channels are in your name. Your masters live in your vault. And every video ships with its editable timeline file, so your own editor — or a future vendor — can open any piece and change it. Agencies hold assets hostage because lock-in is their model. We hand over the timelines because the flywheel is ours.
Founding cohort
The pilot runs through the snow season on our own group. In January 2027 it faces a published prove-or-pivot gate. If it proves, three multi-location operators join the founding cohort — terms locked for twelve months, in exchange for measurement access and an honest conversation at season’s end.